Branding
Branding
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"Design is so simple, that's why it is so complicated."
"Design is so simple, that's why it is so complicated."
Paul Rand
Paul Rand
MEDIA FUTURES
MEDIA FUTURES
In the Autumn of 2020, a world-class research center MediaFutures: Research Centre for Responsible Media Technology & Innovation was established in Media City Bergen. The main objective of the centre is to develop advanced new media technology for responsible and effective media user engagement, media content production, and media content interaction and accessibility. Given the brand messages and the diversity in the partners (University of Bergen, TV2, NRK, Vizrt, Vimond, Wolftech Highsoft, Fonn and IBM),
I have brought them a fluid identity solution instead of a traditional staticone. The fluid system changes the form of logo with different imagery, depending on the context. It brings novelty and conveys all meanings of MediaFutures to its audiences.
Describe what role you played on your team. Who did you have to work with to achieve your goal? What was the outcome of the project?
Describe what role you played on your team. Who did you have to work with to achieve your goal? What was the outcome of the project?
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